[UPDATED] PD's daily circ edges up, but Sunday down almost four times the increase

From Editor & Publisher:

Daily circ:
CLEVELAND PLAIN DEALER, 344,704; (+0.45%)

It’s number 19 in circulation out of the top 25, in the last six months period ending 3/07. NY Post is up more than 7% and Dallas Morning News is down more than 14%.

Sunday circ:
CLEVELAND PLAIN DEALER, 442,482; (-1.86%)

It’s number 16 out of 25. NY Post again with the biggest, positive increase (and only one of two papers with an increase at more than 6%) and the Dallas Morning News is down more than 13%.

Also:

Industry-wide, circulation slipped more than 2% daily and 3.5% for Sunday.

What explains which?

UPDATE: Here’s more from E & P on the numbers; here too.

2 thoughts on “[UPDATED] PD's daily circ edges up, but Sunday down almost four times the increase

  1. I think what it shows is that our region isn’t as “young” as other regions. Newspaper reading isn’t an activity that younger readers, say those under 35, do as much of as older readers. Thus, the more older people die off who are newspaper readers, the less they are replaced by younger readers. I think we don’t have as high a percentage of younger readers as other areas.

  2. Looks to me like the Pee-D is bucking the trend in both daily and Sunday. What is it about our local paper that puts it “better” than the norm? I question, you decide!Do we need an audited recount?

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