Politics: An Off-list Use of Pinterest, Literally

Pinterest has not category for political subdivisions or federal agencies, but that’s not stopping government entities from joining the newest social media darling, and a tool used by a very desirable segment of the electorate – women. From my post:

The Obama White House is no stranger to the tools of civic engagement. Its social media hub page, titled “Engage and Connect,” offers easy access to its Twitter, Facebook, YouTube, Scribd, Flickr, Slideshare, LinkedIn, FourSquare and even GitHub accounts.

But the new kid on the block, Pinterest, is so new to the White House that it doesn’t yet have a space or icon there even though the White House started pinning a month ago. Reportedly, they started with this very visual tool because they see themselves as wanting to “make this the most open White House in history.” Let’s hope they remedy the absence of the “P” icon soon since, as you’ll see below, Pinterest appears to be 2013’s black for the public sector. There’s even hope that the Pinners That Be might be forced to include a “Politics” category, currently still absent from its pre-set list from which subscribers can choose.

Read the full post here.

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